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Client: J.Crew is an apparel retailer with an emphasis on classic, yet preppy styles.

Challenge: A rewritten product description to encourage purchases

Solution: The J.Crew brand voice matches its products in that there is a hint of sophistication to its copy. 

My plan was to keep brand consistency by emphasizing the product's quality, something that speaks to the J.Crew audience. This being a female product allowed me to add a touch of femininity to help women envision themselves with these ear rings.

Copy around recycling was rewritten to encourage consumers their purchase was in good faith to the environment, another touch point of the J.Crew audience.