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Client: Toyota is a world renown car manufacturer known for its commitment to quality and reliability.

Challenge: To create a 3-piece banner ad, redirecting warm leads to the landing page for Toyota’s Land Cruiser. Being a multi-frame ad, the challenge was to maintain brevity and consistency between each frame while allowing each to work independently.

Solution: Each of Toyota’s product landing pages has a different voice catered to its target audience. I identified aspects of Land Cruiser’s voice and created each frame to target a specific pain point focused around one of those aspects with the final frame (ad stops on) targeting the main benefit.

This also prevented the copy from being derailed so the audience would not be misled or confused in a jarring difference of voice upon click-through.

The consistent element throughout was the call to action button which is proven to increase click-through rates.

The final frame encapsulates the main message of Land Cruiser’s landing page while playing into the ego of the audience who imagine themselves with one.